Job Description

Brimar Industries is a recognized leader in safety signage, labeling, and traffic control solutions. Our strong e-commerce foundation and product innovation have made us a trusted partner for industrial, institutional, and government buyers. As we scale our commercial operations, marketing plays a critical role in fueling demand across multi-channel go-to-market (GTM) paths including direct, digital, distributor, and partner channels.

We are seeking a data-driven, digitally fluent, and revenue-focused Director of Marketing to lead Brimar’s integrated marketing function. This role owns the full-funnel strategy—driving demand across e-commerce, outbound sales, inside sales, account-based selling, and indirect channels .

The ideal candidate brings deep experience managing multi-channel GTM strategies , blending performance marketing with sales alignment to create measurable pipeline impact. You’ll lead a high-performing team (internal and agency) across digital, content, brand, events, and product marketing—and serve as a key partner to Sales, Product Management, and the CRO.

This leader must also champion Brimar’s adoption of AI tools and automation to improve efficiency, scale content production, and enable smarter demand generation and qualification strategies.

Key Responsibilities:

Digital & Performance Marketing

• Lead Brimar’s digital strategy, with a strong focus on e-commerce growth through PPC, SEO, email, and social media.
• Optimize digital funnels to improve conversion, retention, and ROI across customer segments.
• Manage internal talent and external agencies to execute across all core platforms (Google Ads, Meta, LinkedIn, email automation, etc.).

Sales Enablement & Lead Generation

• Partner closely with Sales leadership to align campaigns with revenue goals and track ROI of all marketing activities.
• Design and execute programs to support:
• Outbound sales (email sequences, persona-targeted campaigns)
• Inbound RFQ conversion for Inside Sales
• Account-Based Selling (ABS) by surfacing high-potential contacts and tailoring messaging
• Build and maintain a robust marketing-to-sales handoff and feedback loop.

Account-Based Marketing (ABM)

• Develop and lead a holistic ABM strategy that begins with curated account lists but evolves into:
• Account-specific messaging and creative
• Company-specific days or campaigns
• Custom content, landing pages, and outreach sequences in partnership with Sales
• Ensure ABM efforts are aligned across Sales, Product Marketing, and Digital channels for maximum impact.

Channel & Indirect Marketing

• Develop and lead channel enablement and demand generation strategies for indirect sales, including:
• Joint marketing campaigns with distributors and resellers
• Co-branded content and sales tools
• Joint events, distributor days, and product demonstrations to drive engagement and generate leads
• Create sales kits and product marketing materials tailored to the needs of distributor and partner reps.

Product & Content Marketing

• Work with Product Management to build and execute marketing plans for new and existing products.
• Drive creation of compelling messaging, product pages, launch assets, training decks, and lifecycle campaigns.

Events & Field Marketing

• Lead Brimar’s event strategy focused on demand generation and brand positioning at trade shows, conferences, distributor gatherings, and webinars.
• Develop pre- and post-event plans to maximize lead generation and sales impact.

AI & Technology Integration

• Drive the organization’s adoption of AI-powered tools to expand the capacity and output of the marketing team.
• Incorporate solutions for:
• AI-driven content generation (copy, imagery, and video)
• Chatbots and automated qualification flows
• Predictive lead scoring and campaign optimization
• Build a modern, tech-enabled marketing stack to support scale and efficiency.

Team & Leadership

• Grow and lead a cross-functional marketing team, including internal marketers and external agencies.
• Establish and track KPIs across all programs and channels using dashboards and analytics tools.
• Act as a strategic partner to the CRO, contributing to GTM planning, sales forecasting, and investment allocation.

Qualifications:

• 10+ years of marketing leadership experience, with strong expertise in digital, e-commerce, and multi-channel B2B GTM.
• Demonstrated success generating leads, pipeline, and revenue across direct, outbound, and channel-based sales motions .
• Proven ability to lead end-to-end ABM programs and align them with Sales and Product strategy.
• Familiarity with AI tools and a strong interest in marketing innovation through technology.
• Experience supporting indirect sales models (e.g., distributors, resellers, Amazon).
• Hands-on experience with marketing automation, CRM (HubSpot preferred), and content systems.
• Exceptional leadership, project management, and cross-functional collaboration skills.

Preferred Qualifications:

• Background in safety, industrial, hardware, or regulatory product categories.
• Familiarity with distributor programs, co-marketing models, and field sales enablement.
• Prior experience launching AI tools or building AI-augmented marketing workflows.

What You’ll Gain

• Leadership of a critical growth engine in a market-leading company.
• A chance to shape and optimize a modern, tech-enabled, multi-channel marketing operation.
• High visibility and close collaboration with executive leadership.
• A culture that supports innovation, accountability, and results.

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