Job Description

Job Description

Job Description

Marketing Manager

Apex, NC | Hybrid (3 days per week in office)

We are seeking a talented and driven Marketing Manager to join our client’s team in Apex, North Carolina. This role is perfect for a passionate marketer with omni-channel experience, who excels in both strategy and execution, and thrives in a fast-paced environment.

• Build and execute comprehensive marketing strategies and plans to enhance brand visibility and drive business growth
• Oversee the creation and management of the marketing and campaign calendars in alignment with business goals, product launches, and seasonal trends
• Work closely with the creative team to ensure branding consistency across all channels and marketing assets
• Collaborate with e-commerce and wholesale teams to ensure marketing initiatives are optimized for each channel and drive performance
• Lead the planning, coordination, and execution of photoshoots, ensuring assets are developed for relevant marketing channels
• Manage marketing initiatives across multiple channels, including digital, retail, wholesale, and social media, ensuring a cohesive brand experience
• Work alongside internal teams to align on marketing strategies, content creation, and asset development
• E-commerce Strategy: You develop and communicate a comprehensive e-commerce strategy, setting clear goals and objectives for our digital retail operation.
• Email Marketing: You oversee email marketing efforts, including strategy, campaign management, automation, and analytics to drive customer acquisition, retention, and sales.
• Paid Advertising: You lead paid advertising strategies across various platforms, optimizing campaigns to maximize reach, ROI, and brand visibility.
• SEO and SEM: You work on search engine optimization and search engine marketing strategies to enhance the visibility of our products and website in search engine results.
• Content Strategy: You develop and implement content strategies for the website and social media to engage and inform our audience effectively.
• Promotional Calendar: You create and manage a promotional calendar to coordinate marketing efforts, align campaigns with key events and seasons, and optimize sales and customer engagement.
• Budget Management: You manage the budget for e-commerce and digital marketing, allocating resources wisely to ensure strong financial performance.
• Team Leadership: You lead and guide the e-commerce and digital marketing teams, fostering collaboration and a positive work environment.
• Collaboration: You collaborate closely with the technology department to keep our e-commerce platform up-to-date, with the brand team for consistent messaging, and with the design and content teams to ensure a cohesive digital presence.
  Partner Management: You are responsible for the successful working relationship with our key ecommerce vendors (i.e. paid search, SEO, etc), as well as their goals and metrics.

• Proven experience in omni-channel marketing, branding, and campaign management
• Strong experience in working with creative teams to develop marketing assets
• Familiarity with e-commerce, wholesale, and retail marketing
• Experience planning and executing photoshoots
• Excellent project management skills with the ability to manage multiple tasks simultaneously
• Bachelor's degree in marketing, communications, advertising, or a related field

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