Vice President of Marketing
About the Company
Reputable organization promoting local tourism & international travel
Industry
Hospitality
Type
Privately Held
Founded
1983
Employees
51-200
Specialties
About the Role
The Company is in search of a Vice President of Marketing to join their team. The successful candidate will be a creative and engaging leader, responsible for the strategic development and management of comprehensive marketing programs. This role is pivotal in driving tourism revenue and maintaining the competitiveness of the destination. The Vice President of Marketing will work closely with the Director of Convention and Visitor Development to oversee the marketing efforts for various travel markets, including leisure, business, and international. The primary goal is to increase visitor expenditures, tax revenues, and employment by attracting and retaining tourists. Key responsibilities for the Vice President of Marketing include assisting in the supervision of marketing programs, leading teams of tourism professionals, and ensuring that the marketing strategies align with the goal of expanding the city's meeting, convention, and travel markets. The role also involves a strong focus on budget development and sales achievement related to the targeted market segments. The ideal candidate will have a proven track record in destination marketing, a deep understanding of the tourism and hospitality industry, and the ability to advocate for the sector. A strategic mindset, excellent leadership skills, and a passion for promoting the destination are essential for this position.
Travel Percent
Less than 10%
Functions
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